MRK 106
the Official Course Outline
|
MRK 106 |
the Official Course Outline |
| Class
Number |
Date
of the Class |
Chapter | topics discussed |
| 1 | May
8th |
Chapter 1
 |
Section JJ room
4360 4th floor, Phase 3
Section BB room 3260 3rd floor, Phase 2 What is Marketing, the classical definition and again, Why study marketing - Product Orientation - Sales Orientation - Marketing Orientation The Market - what is it |
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| 2
|
May
10th Section JJ
May
|
Chapter 1
Chapter 1
|
Chapter 1 continued
Section BB room 3183 ground
level floor, Phase One
Micro-marketing
Doing business on the Internet
|
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| 3 | May
15th Mon |
Chapter 2
|
finishing up Chpt #1
Marketing and non-Profit
Organizations page
20 in Ninth Edition
The Marketing Concept
composed of
ROI - Return on Investment International Opportunities SWOT,
noted
on top of page 48
|
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| 4 | May
17th Section JJ Wed
May
Thu |
Chapter 3 | Chapter
3 in the Ninth Edition = Chapter 4 in the Eighth Edition
http://ilearn.senecac.on.ca/homepage/Tim.Richardson/MRK106-9th-Edition/Chp3/sld001.htm
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| . | May
22nd Mon |
Victoria
Day Holiday |
No Classes | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 5 | May
24th Section JJ May
|
Chpt 3
the Marketing Environments |
Video shown in class on
Chapter 3 - the marketing environments with examples given using John Deere
and McDonalds
|
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| 6 | May
29th May
|
Chapter 3 |
+ review of Chapter 1 Harley Davidson is a good CASE STUDY of how a company responded successfully to the changing Marketing Environment + review of Chapter 1 |
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| 7 | May
31st Section
June
|
QUIZ | QUIZ
1 - 30
multiple choice - donein the first half of the class
after the quiz we will have an intro to Chpt 8
|
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| 8
8
8
8 |
May
31st June
May
June
|
powerpoints for Chpt 8 from the publisher powerpoint
|
Chapter
8 in the Ninth Edition = Chapter 3 in the Eighth Edition
Target Markets and Market
Segmentation
A good list of all the points
discussed in Market Segmentation and Positioning
|
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| 8
8
8 |
June
5th June
June
|
Chapter 8
continued + intro
|
An example of a marketing
consulting company that provides advice on market segmentation
Population information is
an important part of "Demographic Segmentation"
Since Toronto is one of the
most international cities in the world, it is helpful to know what countries
our new Canadians come from so that services and facilities can be available
to match the need. Many companies and Non-profit organizations use demographic
information to be better able to provide services that are language and
culture appropriate.
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| 9
9
|
June
7th June
June
June
|
Chapter 9
Chapter 9
Chapter 9
Chapter 9
Chapter 9
Chapter 9
Chapter 9 |
PRODUCT
Chapter
9
co-branding - the joint marketing
of two different products by two different companies to the same target
market segment
|
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| 10 | June
12th |
Chapter 9
+ Appendix A Chapter 9
Chapter 9
|
continue with
Chapter 9 PRODUCT +
Appendix A
Concept of Demand Elasticity
Demand Curve p. 612
Inelastic - people
continue buying, even if the price rises
Nature of Competition - page
619
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| 11 | June
14th June
|
. | review Chapter 1,2,3 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 12 | June
19th |
. | review Chapter 8 & 9 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 13 | June
21st June
|
MID-TERM | MID-TERM EXAM covers Chpt 1,2,3,4, & 9 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Summer Study Week - no classes June 26th - June 30th |
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