Introduction to Marketing 106

For the sections taught by Prof. Tim Richardson

Tim.Richardson@senecac.on.ca

The 9th edition textbook is used by Seneca College marketing students beginning with the September 1999 term. 

This is the text used for the summer term May ~ August 2000 
and beyond into 2001

Some of you who got a good deal on a second hand 8th edition might hesitate to pay more money for a new 9th edition but the 9th edition does have many additions, including a lot of references to web sites that were not in the 8th edition. 

The 8th edition textbook was used by Seneca College marketing students up to the end of the May ~ August term in 1999.

During the May ~ August 2000 term, Richardson taught two sections of this course.
During the September ~ December 1999 term, Richardson taught one section of Marketing 106.
During the January ~ April 1999 term, Richardson taught three sections of Intro to Marketing 106.

    Course Outline for the May ~ August 2000 Term  Tells you what Chapters we cover on what day.
     http://ilearn.senecac.on.ca/homepage/Tim.Richardson/MRK106/outline106a.htm

     http://ilearn.senecac.on.ca/homepage/Tim.Richardson/MRK106/outline106b.htm

    (students in Prof. Ian McRuer's class are welcome to visit these links
    as a resource for the things they are covering in his class)

    Course Outline for the September ~ December 1999 Term  Tells you what Chapters we cover on what day, and, when the Quizzes and Tests are.

    Course Outline for the Jan ~ Apr 1999 Term  Tells you what Chapters we cover on what day, and, when the Quizzes and Tests are.

    Grading Information   (How the marks are calculated)

    Chapters from the 8th Edition, textbook on PowerPoint