Program Objectives

  • Conceive, write, edit, and accomplish clearly targeted communication materials using industry standard digital technology.
  • Apply analytical and creative problem solving skills to written and visual communication challenges.
  • Develop, deliver, and coordinate a variety of presentations, utilizing effective and persuasive presentation techniques.
  • Apply creative techniques for both electronic and print media.
  • Coordinate the production of, visually effective print, graphic materials, and digital communications.
  • Perform in a professional and ethical manner.
  • Maintain professional relationships and communicate effectively with clients, co-workers, supervisors and others.
  • Function as part of a team.
  • Conduct and coordinate research to develop communication strategies to meet required information needs.
  • Report, in an appropriate way for the medium, a wide range of stories in an accurate, detailed, balanced, fair and timely manner.

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