Outline: MRK224  Winter 2006

EFFECTIVE BUSINESS PRESENTATIONS
Students focus on developing the skills needed to make effective, informative and persuasive presentations. Activities include both individual and team presentations and involve the use of Power Point and basic web page construction to create audiovisual presentation aids.

Prerequisites: 

ICA 001 or an equivalent introductory subject. 

Learning Outcomes

1. Demonstrate the ability to make professional business presentations with confidence.

2. Organize presentations using structured formulas and techniques to promote clarity and comprehension. 

3. Apply idea generation techniques as well as topic, audience, occasion and logistic research to develop appropriate business presentations.

4. Demonstrate good diction, vocal variety and pacing, and the use of body language, to ensure audience attention and comprehension.

5. Apply basic design and layout principles to produce professional presentation aids, incorporating text and graphics, for:

  • Web sites 
  • Power Point presentations
  • Overhead transparencies
  • Handouts
 6. Formulate, organize and deliver professional, informative business presentations to a specified audience in a pre-determined period of time. One presentation will be a team presentation; the other will be an individual presentation. 

7. Formulate, organize and deliver professional, persuasive business presentations to a specified audience in a pre-determined period of time. One presentation will be a team presentation; the other will be an individual presentation. 

8. Create audience interest and comprehension by integrating presentation aids into presentations. These include:

  • Product samples and demonstrations
  • Power Point slides
  • Overhead transparencies
  • Handouts
  • Audio/Video clips
  • Web sites
  • Photographs and posters
 9. Critically evaluate self and peer presentation skills using a pre-determined set of performance criteria. Presentations may be videotaped for self-evaluation.

10. Work effectively as a team-member by demonstrating reliability, effective communications, and attention to all assigned deadlines.

Modes of Instruction

A variety of instructional and learning modes may be used, including but not limited to, lectures, independent and/or guided labs, tutorials, demonstrations, instructions and problem solving, instructions regarding assignments, review exercises and independent assignments, individual and group projects. 

Required Texts

No text required. 

Additional References

Students are referred to the following web site for the Seneca College Library
to see the MLA Style Guide and Guide to Integrating Quotations (MLA Style) and other important resources for writing papers and observing copywright laws. All work that is not original must have sources cited properly. Any work copied without giving proper credit is considered plagiarism and will receive a failing mark. 

Searching the Internet
Research by Course
Copyright Information
Online Writing Resources
Bibliography Style Guides

Required Supplies

  • High density diskettes, PC format 
  • One inch, three ring binder to be used for class notes. 
Technical Requirements

Students using home computers are advised to save all Word and Power Point files in 
“Office 2002 or earlier Version”

Promotion Policy

College Academic Policy will apply 

Grading Policy
 
A+  90% - 100% 4.0
A  80% - 89% 4.0 
B+ 75% - 79% 3.5 
B  70% - 74% 3.0 
C+ 65% - 69% 2.5 
C  60% - 64% 2.0
D  55% - 59% 1.0
F 0% - 54% 0 

Mode of Evaluation
 
Participation   20%
Written Assignments (1)  10%
Individual Presentations (2)  30%
Team Presentations (2)  40%
Total 100%

                  Student Responsibilities

- Students are expected to use the Micro Centre, other Seneca College resources, and home computers for the extra computer time necessary to complete assigned tasks and to practice the skills required to meet the learning outcomes. 

- Students will be assigned exercises that are to be competed in addition to assigned projects. 

- Students are expected to conduct themselves in a professional, business-like manner. Evaluation methods and standards will reflect those of the business world. 

- All submitted work should be completed on or before the specified date. It is the student's responsibility to keep a back-up copy of his/her work. 

- Missed assignments will receive a grade of zero. Late assignments receive partial credit. 

- It is the student's responsibility to read this Subject outline carefully and ask questions to resolve problems so that the requirements and expectations are clearly understood. It is recommended that students keep this outline for future reference. 

Professors 

Dr. Selia Karsten, Room C2037, Phone: 416-491-5050 Ext. 6318 
e-mail:  selia.karsten@senecac.on.ca
web portfolio:  http://people.senecac.on.ca/selia.karsten
Course Home Page: http://people.senecac.on.ca/selia.karsten/MRK/224w2006.html

Professor George Tripp, Room C2008, Phone 416-491-5050 Ext 6795
e-mail: george.tripp@senecac.on.ca
 

APPROVED BY:  ________________________________ 
Angela Zigras, Chair
School of Marketing and e-Business 
angela.zigras@senecac.on.ca

MRK224 Winter 2006 CLASS SCHEDULE
(NOTE: due dates for required activities in red)
WEEK NUMBER
MySeneca FORUMS
ACTIVITY FOCUS
ONE January 9-13 1. Intros/Goals/Student Home Page Orientation and Presentation Activity
TWO January 16-20 2. Being an Effective Presenter
(storytellers and role models)		 Audio Visual aids - Teams Form
build Presentation 1
THREE January 23-27 3. Teams: Team Project
Criteria for Presentations		 Complete Presentation 1 (Information Presentation) Presentations begin
Assign Research - Web Reports
Plans for Team Presentations of two topics
FOUR Jan 30 - February 3 4. Search/Research for
Presentation Topics
Citing Sources		 Presentations 1 (Information Presentation)
(Self Evaluations)
FIVE February 6-10 5. Persuading your Target
Audience		 Team Presentations:Teams present two presentation topics (video taped)
(this is a practice presentation) and Build Team Persuasive Presentation
SIX  February 13-17 6. Team Evaluation1 Practice Team Presentations (and rehearse Persuasive Presentations)
SEVEN February 20-24 7. Midterm Feedback Team Persuasive Presentations (this is your MidTerm exam in this course)
Research Web Reports Due (on Mon. or Tues, beginning of class)
February 27 - March 3 Study Week TAKE A BREAK!
EIGHT March 6-10 8. Generating Buzz and Using Props  Teams Plan, Flow Chart Business Sites
Build Team Sites: Tips and Tricks
Marketing Launch Preliminaries for Sites
NINE March 13-17 9. Team Evaluation2  PRESENT Team Business Sites (Persuasive)
TEN March 20-24 10. The Ideal  Presenter Plan and Build ePortfolios (for Information Presentation) using FreeWebs
ELEVEN March 27-31 11. The Future Complete and SUBMIT ePortfolios (this is your final exam in this course!)
TWELVE April 3-7 12. Best Advice and Self Evaluation Present ePortfolios - Complete Self Evaluation Forum
THIRTEEN April 10-14 Course Evaluations Due You did great! no classes - get ready for your exams
FOURTEEN April 18-22 EXAM WEEK

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Please keep this document for future reference.  It will be required if you apply to another educational institution and seek advanced standing. 


Last Updated: November 2005