CREDIT STATUS: One credit will be granted upon successful completion of this subject.

PRE-REQUISITES: MRK223, MRK333 or MRK530

LEARNING OUTCOMES:

Upon successful completion of this subject will be able to:

1. Design, develop and publish a variety of business-related web pages using a web editor and HTML.
2. Identify a variety of e-business issues in today’s market and take open book reviews on such information.
3. Conduct effective Internet research regarding e-marketing.
4. Analyze and evaluate information related to e-marketing and communicate this information with expertise.
5. Compare traditional business and marketing practices with e-marketing and online enterprise.
 6. Appropriately use an extensive business and technical vocabulary of e-marketing related concepts.
7. Actively participate in online discussions concerning topics such as the building and/or outsourcing of business and technical solutions for commercial web sites.
8.  Independently create and present a professional quality web storefront site.
9. Prepare and present a proposal for an e-commerce site - the model or prototype of the site to be developed by a team.
10. Create an effective model or prototype of an e-commerce-related website working closely with the team, present this site and submit a full report on the site when completed.
 

MODES OF INSTRUCTION:

A variety of instructional and learning modes may be used, including but not limited to lectures, independent and/or guided labs, tutorials, demonstrations, instructions and problem solving, instructions regarding assignments, review exercises and independent assignments, individual and group projects.

OPTIONAL TEXTS/ RECOMMENDED READING:

    The following are current text books on topics for this course -

1. Required is E-Commerce Concepts by Carol M. Cram, Thomson Learning
 ISBN 0-619-01818-6 - price is about $58.00
 2. Recommended is Designing Web Sites by Joel Sklar, Thomson
 Learning  ISBN 0-619-01821-6
 3. Recommended is Multimedia Concepts by James E. Shuman Thomson
 Learning ISBN 0-619-01765-1

SUPPLIES:

     High density diskettes, PC format
     Small notebook to be used as computer log/journal

PROMOTION POLICY: College Academic Policy will apply.

GRADING POLICY:

     A+                96% - 100%
     A                  80% - 95%
     B+                75% - 79%
     B                  70% - 74%
     C+                65% - 69%
     C                  60% - 64%
     D                  55% - 59%
     F                   0% - 54%

MODES OF EVALUATION:

Participation 20% (Open Book Reviews, Forums, Class Activities, Bonuses)
Web Report 15% (Criteria-Ranking System, Author Bio Page, 5 sites annotated)
Storefront Project 25% (Business Plan, Site Presentation)
eSite Prototype 40% (Business Plan/SWOT, Proposal Presentation, Site Presentation, Report)
TOTAL = 100%

 STUDENT RESPONSIBILITIES:

Students are expected to use the Learning Centre, other Seneca College resources and home computers for the extra computer time necessary to complete assigned tasks and to practice the skills required to meet the learning outcomes.

Students will be assigned writings that are to be completed in addition to assigned projects.

Students are expected to conduct themselves in a professional, business-like manner. Evaluation methods and standards will reflect those of the business world.

All submitted work should be completed on or before the specified date. It is the student's responsibility to keep a back-up copy of his/her work.

Missed assignments will receive a grade of zero. Late assignments receive partial credit.

It is the students’ responsibility to read this Subject outline carefully and ask questions to resolve problems so that the requirements and expectations are clearly understood. It is recommended that students keep this outline for future reference.

CHEATING AND PLAGIARISM:

Each student should be aware of the College's policy regarding this subject. Please take time to read Seneca's Academic Policy, Section 8.8.

DISCRIMINATION/HARASSMENT COLLEGE POLICY:

All students and employees have the right to work in an environment that is free from discrimination and /or harassment. Language or activities that defeat this objective violate the College Policy on discrimination/Harassment and shall not be tolerated.

Information and assistance are available from the Centre for Equity and Human Rights, Room 3141, Newnham Campus, 491-5050 Ext. 2078.

PROFESSOR: Dr.Selia Karsten 416 491-5050 Ext.6318, Room C2037
Selia.Karsten@senecac.on.ca
Dr. Karsten’s Web Page Portfolio: http://people.senecac.on.ca/selia.karsten
Course Home Page: http://people.senecac.on.ca/selia.karsten/EC/610w2004.html

CHAIR: Corinne Falconer

Winter 2004
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