Outline: CAP506 Winter 2007

MARKETING CAREER LAUNCHING AND PORTFOLIO DEVELOPMENT

Prerequisites: 

 MRK224, MRK410 or an equivalent introductory subject. 

Course Description
This hybrid course reviews the essentials of Marketing and transferable skills acquired during the three year program. Participants develop professional Portfolios and ePortfolios that include examples of course work. Career strategies include research, networking, job search, interview skills, support systems and professional development plans. Profiles of successful graduates provide "real world" case studies. 

Learning Outcomes

Upon successful completion of CAP506, Career Launching and Portfolio Development students will be able to:

1. Identify personal career related skills and selected artifacts (such as an updated resume, sample cover letters, certificates, testimonials, examples of best school work, a business card) for development and production of a professional portfolio and eportfolio. Take part in self and peer evaluation of course projects. 

2. Compile resources related to career strategies and professional development in the marketing field to add to a professional portfolio and eportfolio

3. Attend career related workshop(s) and research and use sources of employment information and networking to understand the current job market

4. Develop a personal database of information related to employers and successful graduates in order to identify professional role models

5. Working as a team member, create a "profile" of a successful Seneca Marketing graduate. Deliverables will include: a profile project plan, an interview of a graduate, a working schedule with timelines and the completed "product" - a multimedia Power Point presentation and a summary and evaluation of the project.

Modes of Instruction

A variety of instructional and learning modes may be used, including but not limited to, lectures, independent and/or guided labs, tutorials, demonstrations, instructions and problem solving, instructions regarding assignments, review exercises and independent assignments, individual and group projects. 

Required Texts

A hardcover portfolio binder needs to be purchased. (Available from the Seneca Bookstore) 
Required reading - all linked pages from the course home page and all files for the course at My Seneca.
No books are required, however many resources are recommended. 

Additional References

Students are referred to the following web sites for the Seneca College Library MLA Style Guide and Guide to Integrating Quotations (MLA Style):

- http://learningcommons.senecacollege.ca/learningcommons/Library/
/OnlineWritingResources/mlaGuide.html

- http://learningcommons.senecacollege.ca/learningcommons/Library/
/OnlineWritingResources/mlaIntegratingQuotes.html

Required Supplies

  • diskettes or a memory stick, PC format 
  • A notebook for class notes. 
Technical Requirements

Students using home computers are advised to save all Word and Power Point files in 
“Office 2003 Version”

Promotion Policy

College Academic Policy will apply

Grading Policy
 
 
A+  90% - 100% 4.0
A  80% - 89% 4.0 
B+ 75% - 79% 3.5 
B  70% - 74% 3.0 
C+ 65% - 69% 2.5 
C  60% - 64% 2.0
D  55% - 59% 1.0
F  0% - 54% 0 

Mode of Evaluation
 
Participation (online Forums)  20%
Assignments  10% (career services brochure)
Grad Profile Project (team)  30%
Portfolio  20%
ePortfolio  20% 
Total 100%

                Student Responsibilities

- Students are expected to use the Micro Centre, other Seneca College resources, and home computers for the extra computer time necessary to complete assigned tasks and to practice the skills required to meet the learning outcomes. 

- Students will be assigned writings that are to be competed in addition to assigned projects. 

- Students are expected to conduct themselves in a professional, business-like manner. Evaluation methods and standards will reflect those of the business world. 

- All submitted work should be completed on or before the specified date. It is the student's responsibility to keep a back-up copy of his/her work. 

- Missed assignments will receive a grade of zero. Late assignments receive partial credit. 

- It is the student's responsibility to read this Subject outline carefully and ask questions to resolve problems so that the requirements and expectations are clearly understood. It is recommended that students keep this outline for future reference. 

Professor

Dr. Selia Karsten, Room C2037, Phone: 416-491-5050 Ext. 6318 
e-mail:  selia.karsten@senecac.on.ca
web portfolio:  http://people.senecac.on.ca/selia.karsten
Course WebSite: http://people.senecac.on.ca/selia.karsten/CAP/MRK560w2007.html
 

                            APPROVED BY:  ________________________________ 
                                                           Angela Zigras, Chair
                                                           School of Marketing and e-Business

angela.zigras@senecac.on.ca
 

CAP506 Winter 2007 CLASS SCHEDULE(NOTE: due dates for required activities in red)
 
WEEK  FORUM / Deliverable Items ACTIVITY
ONE January 8 Create new Home Page in MySeneca account
Forum 1: Team Member Strengths (due Week 2)		 Your Future: Goal Setting, Job Search Skills
Workshop Schedule and Team Project Signup
TWO January 15 Forum 2: Team Forum: Sharing Plans for Graduate Project (ongoing-first posting due Week 3) Criteria for Portfolio and ePortfolio and Marketing Graduate Project -how course home page works
THREE January 22 Forum 3: Calling Cards and Networking (Due Week 4) Portfolio and ePortfolio Plan reviewed by team
Contact information on Team Forum
FOUR January 29 Forum 4: Information Interview (due Week 5) Grad Project Examples
FIVE February 5 Forum 5: Communication Styles (due Week 6) Complete Grad Questionnaire 
Submit names of Graduates (Forum 2)
SIX February 12 Forum 6: Packaging/Branding (due Week 7) Teams Submit Grad Project Plan (Forum 2)
SEVEN February 19 Team Discussion Board: Grad Project (update1)
Forum 7: Career Services Brochure (due Week 8)		 Submit Portfolios for Peer Evaluation (in class)
STUDY WEEK February 26 - March 2 take a break take a break
New EIGHT March 5 Forum 8: Professional Development (due Week 9)
Complete PPT  for Grad Project		 Career Services Brochure due
Display Portfolios in Class (optional)
NINE March 12 Team Discussion Board: Grad Project (update2)
Grad Presentations with Peer Evaluations begin
TEN March 19 Submit Profile Power Points and other project related files in Team Forum and Forum 2 Grad Presentation with Peer Evaluations
ELEVEN March 26 Forum 9: Evaluation of Grad Projects  Grad Presentation with Peer Evaluations
TWELVE April 2 Forum 10: ePortfolio links 
Forum 11: Portfolio and ePortfolio Self-Evaluations
(due Week 10) 		 ePortfolio Submission - Teams submit all eportfolio links in one message in the eportfolio Forum! Postings must be done by the end of class.
THIRTEEN April 9 Forum 12: Final Course Evaluation  Submit Final Course Evaluation - Graduate Presentation feedbback and marks

Please keep this document for future reference.  It will be required if you apply to another educational institution and seek advanced standing. Return to main page
 


Created: August 2006