This Clio award-winning ad by the Urban Alliance on Race Relations "upsets conventional beliefs through a powerful reversal of expectations" (K. Alexander: Towards Freedom 35).   It reads: 
 

Michael Conrad.
Male: Age 28.
Trafficking.
Armed Robbery. 
Assault and Battery.
Extortion.
Rape.
Murder.
Apprehended
January 1994 by
Police Lieutenant
Joseph Cruthers,
shown here.