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Original Source The television
commercial is the most peculiar and pervasive form of
communication to issue forth from the electric plug…The move away from
the use
of propositions in commercial advertising began at the end of the
nineteenth
century. But it was not until the 1950’s that the television commercial made
linguistic discourse obsolete as the basis for product decisions. By
substituting images for claims,
the pictorial commercial made emotional appeal,
not tests of truth, the basis for consumer decisions. (From Neil Postman.
Amusing Ourselves to Death. New York: Penguin,
1985. 127-128.)
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Television commercials have made language obsolete as a basis for making decisions about products. The pictorial commercial has substituted images for claims and thereby made emotional appeal, rather than tests of truth, the basis for consumer decisions. A few words have been changed, rearranged, or deleted But the text is essentially the same as the original source. In
paraphrasing,
you take the writer’s ideas and put them in your own words. It is not a
process of substituting synonyms or rearranging the order of words. Even if the version above gave credit to Postman for his ideas, the passage would be considered plagiarized. |
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Original
Source
The television commercial is the most peculiar and pervasive form of communication to issue forth from the electric plug…The move away from the use of propositions in commercial advertising began at the end of the nineteenth century. But it was not until the 1950’s that the television commercial made linguistic discourse obsolete as the basis for product decisions. By substituting images for claims, the pictorial commercial made emotional appeal, not tests of truth, the basis for consumer decisions. |
Correctly Paraphrased and Documented Version Postman argues that television commercials do not use language or "tests of truth" to help viewers decide whether to buy a product. Instead, they rely on images to create an emotional appeal that influences consumers’ decisions (127-128). In the version above, most of the ideas have been paraphrased or restated in
the writer’s own words. Quotation marks have been placed around
a key phrase
that is taken directly from the original source. In addition, the name of the author refers readers to a corresponding entry in the Works Cited page, and the page number indicates the location of the information in the source cited. |
2. Presenting Another Writer’s Argument or Point of
View
Without Acknowledgment
Original Source The changes in larger society, as well as their reverberations in the family, call into question basic assumptions about the nature of American society, its family arrangements, and Americans themselves. A "Cultural Struggle" ensues as people debate the meaning of change. One of these periods of cultural upheaval occurred in the early decades of the nineteenth century; a second occurred in the decades just before and after the turn of the twentieth century. For the last thirty years, we have been living through another such wave of social change. Three related structural changes seem to have set the current cycle of family change in motion: first, the shift into a "postindustrial" information and service economy; second, a demographic revolution that not only created mass longevity but reshaped the individual and family life course, creating life stages and circumstances unknown to earlier generations; third, a process I call "psychological gentrification," which involves an introspective approach to experience, a greater sense of one’s own individuality and subjectivity, a concern with self-fulfillment and self-development. This is the change misdiagnosed as narcissism. (From Arlene Skolnick, Embattled Paradise. New York: Basic Books, 1991. 11.) |
Plagiarized Version Three periods of cultural upheaval in the nineteenth and twentieth centuries have caused major changes in American society. The first occurred during the beginning of the nineteenth century, the second during the decades before and after 1900, and the third has been underway for the last thirty years. Three structural changes occurring during the current upheaval are primarily responsible for changes in American families. These include the development of a postindustrial information and service economy, demographics changes (including longer life spans that have created new and different life stages), and an increased sense of individuality including a desire for self-fulfillment and self-development. The writer of the passage above correctly paraphrases Skolnick’s ideas but does not give her credit for her ideas or line of argument. The version below eliminates the plagiarism by attributing the ideas to Skolnick.
Correctly Paraphrased and Documented Version According to Skolnick, three periods of cultural upheaval in the nineteenth and twentieth centuries have caused major changes in American society. The first occurred during the beginning of the nineteenth century, the second during the decades before and after 1900, and the third has been underway for the last thirty years. Three structural changes occurring during the current upheaval are primarily responsible for changes in American families. These include the development of a postindustrial information and service economy, demographics changes (including longer life spans that have created new and different life stages), and an increased sense of individuality including a desire for self-fulfillment and self-development (11). |
3.
Repeating Another Writer’s Particularly Apt Phrase or
Term
Without Acknowledgment
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Original Source Three related structural changes seem to have set the current
cycle of family
change in motion: first, the shift into a "postindustrial" information
and service economy; second, a demographic revolution that not only
created mass
longevity but reshaped the individual and family life course, creating
life
stages and circumstances unknown to earlier generations; third, a process I call
"psychological gentrification," which involves an introspective
approach to experience, a greater sense of one’s own individuality and
subjectivity, a concern with self-fulfillment and self-development.
This is the
change misdiagnosed as narcissism. (From Arlene Skolnick, Embattled Paradise. New York: Basic Books, 1991.11.) |
Plagiarized
Version
The large number of "self-help" books published each year attest to Americans’ concern with self-improvement and achieving more fulfilling lives. This process might be described as "psychological gentrification." Correctly Paraphrased and Documented Version The large number of self-help books published each year attest to Americans’ concern with self-improvement and their desire to have a more fulfilling life. Skolnick labels this process as "psychological gentrification" (11). As
this example illustrates, putting quotation marks around a borrowed
word
or phrase is not sufficient documentation. You must also acknowledge
the author
and give the page number so a reader would be able to consult the
original
source and locate the word or phrase. |